Shimpei Takahashi

Toy Creator

The man responsible for developing Bandai Co., Ltd.’s wildly popular capsule toys, Shimpei Takahashi, is in love with the idea of ideas. His most notable work, called the “∞ Endless series” (Mugen Puchi Puchi, Mugen Edamame), received the first-ever Japan Toy Grand Prize “Trendy Toy” Award from the Japan Toy Association and achieved remarkable global sales of over five million units. Back in 2005, he even invented a board game called Simpei—named after himself—that’s been described as “tic-tac-toe on steroids.” His brand-new social gaming app Onedari Wanko (Fawning Puppy) already has many devotees. Shimpei revealed his unique cogitation methods in a book called Ways to Develop ∞ (Mugen) Ideas (East Press, 2012). He continues to research simple methods of imaginative thinking, determined to turn all of us into idea people.

Generating ideas