Taku Satoh

Design Guru

You see Taku Satoh’s design handiwork virtually every shopping day, wrapping consumables like Calpis drinks, Lotte gum and S&B black pepper. But there’s so much more—from corporate identity to books to posters and beyond. After getting his master’s degree in structural design from the graduate school at the Tokyo University of Arts, Taku worked for Dentsu until 1984, when he left to open Taku Satoh Design Office. Over the years he has garnered numerous design honors, including the Mainichi Design Award, Tokyo ADC Award and New York ADC Award.

Involved in the planning and art direction for NHK’s Nihongo de Asobo show, Taku currently serves as a director at 21_21 DESIGN SIGHT and is a visiting professor in the Department of Design Informatics at Musashino Art University. Between his product work and major exhibitions, he is a pivotal speaker in the never-ending dialogue between society and design.

Ah! moments