Don’t just sit around, people—jump into the HybridLife!
申し訳ありません、このコンテンツはただいま英語のみです。
Photos of KEEN fans in action
James Curleigh and his company, KEEN Footwear, want us all to create more, play more and care more—which adds up to what they dub the HybridLife. Hey, you know you really should be outside right now, don’t you, not slumped in front of some computer screen? (Yeah, we saw you straighten up. Read the rest of this and then go outdoors!)
While lots of companies talk the sustainable, environmental and social responsibility talk, KEEN walks, runs and clambers all over those concepts. Their products—like footwear that incorporates natural, renewable cork, and a special microbe shield that controls stinky, rotten bacteria and fungi, and canvas shoes made using no adhesives—are built to make the world a healthier, more pleasant place.
Then there’s KEEN’s Hybridcare program, which supports essential environmental and community projects and has distributed more than $4.5 million to nonprofit organizations globally. KEEN also turns over five dollars from every pair of shoes it sells to Kiva.org, a nonprofit that lets individuals lend as little as twenty-five dollars to create opportunities around the world via the internet and a global network of microfinance institutions.
Fans of the brand—and there are plenty—follow KEEN and contribute to the conversation on the company’s blog, and through HybridLife Radio, Twitter, Facebook and other social media.
Curleigh goal? “My dream is to look back over my shoulder in fifty years and be able to say ‘I made a difference in peoples lives and in the progress of the planet’ through my ability to provide insight and inspire action.” Along the way, he lives by the motto “Don’t take yourself too seriously . . . but take what you do very seriously!”
Doug Jackson
TEDxTokyo Storyteller