Why it's good for an economy to be blue
申し訳ありません、このコンテンツはただいま英語のみです。
Is it really possible to clean without soap, make color without pigments and give injections without pain? Can we get electricity from the tap, cleanse water with gravity and grow our own homes? Gunter Pauli and his Zero Emissions Research & Initiatives (ZERI) program have proposals to do all that and more.
In his second TEDxTokyo appearance, Gunter will talk about moving beyond the unexpectedly harmful “green economy” to what he calls the “blue economy,” where consumption is good and what’s necessary is free. The blue economy is based on cascading systems, and its initiatives are inspired by processes that occur in nature, where nothing goes to waste.
In this wide-ranging 2009 keynote address at the Lift Conference, Gunter explains why we should use bamboo to build and silk to shave, and why “the wisdom of the past is going to get us into trouble.”
For more on Gunter’s Blue Economy business proposals, follow this link:
http://www.community.blueeconomy.de/m/news/index/
Sandra Barron
TEDxTokyo Storyteller-at-Large