枝廣 淳子
Environmental Journalist, Sustainability Proponent and Happiness Researcher
As the co-founder and CEO of the nonprofit group Japan for Sustainability (JFS), Junko Edahiro is immersed in the colossal task of spreading environmental information from Japan and making life here more sustainable. Through projects, events, websites and an e- newsletter, she and JFS coax everyone to recycle, conserve energy and resources and convince industries and government to act more responsibly.
Junko dreams of making the JFS concept a worldwide platform for sharing wisdom, successful cases, and encouragement to help guide us onto a more sustainable course. To lessen modern society’s obsession with constant economic growth, she also recently launched the Institute of Studies in Happiness, Economy and Society. The institute’s mission: determine which factors, systemic malfunctions and unexpected outcomes are hindering our happiness.
Her book Anything Is Possible If You Wake Up at 2 A.M. was a national bestseller.
During TEDxTokyo 2011 Junko was interviewed by our backstage live stream team – view the interview here (Japanese only).