TEDxTokyo

Technology Consultant, Subculture-driven Innovations Expert

Morinosuke Kawaguchi loves geeks. What’s more, he fashions solid notions for tweaking technology and other products from his close observations of Japan’s vast, inventive otaku (geek) subculture. His approach to geekdom and monozukuri—the creative process—and how they present a competitive advantage in R&D has made him an icon in Japan. He’s renowned as a strategy expert in the management of technology, intellectual property and technology combined with innovation in telecommunications, electronics, cars and other businesses. Morinosuke, who currently works as a Japanese technology consultant at Arthur D. Little Japan, also lectures in the postgraduate program at the Tokyo Institute of Technology. His recent book Otakude onnanoko na kuni no monozukuri (“Neon Genesis of Geeky-Girly Japanese Engineering”) explores the cool and wild territory where subculture can teach technology how to create innovative products with a competitive edge.