James Curleigh

Green Business Leader, Brand Builder and “Hybrid Life” Advocate

Life is serious enough, so James Curleigh wants us to go outside and play. In fact, he and his Oregon-based company KEEN Footwear encourage everybody to live the “HybridLife”—create something cool, play more often, and care more about the actions we take and their effects on others and the planet.

KEEN also jumps feet-first into environmental and community projects around the world through its Hybridcare program, and fans of the HybridLife philosophy can check in online via HybridLife Radio, Twitter and other social media. James led a brand surge into “freedom action sports” while president of Salomon North America, earning a reputation as a brand-building pioneer in the winter sports and outdoor industry.

His motto is “Don’t take yourself too seriously . . . but take what you do very seriously!” Not surprisingly, Outside Magazine recognized KEEN as one of the “Best Places to Work” in 2010.

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